AI Insights · Timothy · July 2025
Top 5 iOS Horror Games in the UK: Q2 2025 Performance Review
Explore the performance trends of the top 5 horror games on iOS in the UK during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the top horror games on iOS in the UK showed varied performance trends, as revealed by Sensor Tower data.
Identity V from NetEase Games experienced fluctuations in revenue, starting the quarter with approximately $24.8K in early April and seeing a peak of $27.3K later in the month. Weekly downloads hovered around the 400-500 range, while active users slightly declined from 4.6K to 4.5K by the end of June.
Mystery Matters: Match & Crime by Playrix showed a gradual decrease in revenue, starting at $16.8K and closing the quarter at $9.5K. The game saw a decrease in downloads from 367 to 121, with active users peaking at 15.3K in early June before dropping to 12.6K by the end of the quarter.
Game of Vampires: Twilight Sun from Dream Plus maintained relatively stable revenue, with a notable peak at $5.4K in late June. Downloads started at 376, dipping to 214 by the quarter's end, while active users fluctuated around 1.2K.
Tokyo Ghoul: Break the Chains by Funcat Games Limited had a significant increase in active users, reaching over 11.5K in early June. Revenue showed a moderate rise to $3.3K in early May, with downloads peaking at 986 in mid-April before settling around 200.
Finally, Myths of Moonrise from STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED displayed modest revenue, ranging from $0.7K to $1.2K. Downloads were minimal, peaking at 62 in April, without further significant activity.
For more detailed insights and data, visit Sensor Tower's comprehensive reports.